Or: The Prostitution of Science Communication and its fallacies
The argument goes like this: the morally accepted consensus
is that sex should not be paid for. When it is, and it becomes a business, we
call it prostitution.
So if you think, like me, that science communication should
not be paid for, you will agree that charging for attendance at public science
events is rather like prostitution (of science communication).
For those of you who do not agree with the premise that
science communication should not be paid for, here are some arguments, and
responses to the common counterarguments which will spring to your mind
immediately.
But first some clarification. I am not saying that the work
of those providing and delivering science communication should not be paid. Like
anyone else, they deserve to be paid for their work. I am just saying that the
"end user" should not be charged.
The first argument for “free for all” science communication
is at the heart of what we keep telling ourselves are the main reasons to do
science communication in the first place. The cultural argument, the economic
argument, the democratic argument, the accountability argument... all of these
rest on the foundation that science communication needs to reach everyone. How
then can we accept at the same time that certain events be only attended by
those who can afford it?
The second argument is that precisely those who are willing
to pay the price and therefore are interested enough to make the effort are those
who need it least. They are already interested, and the science communication
activity will be preaching to the converted. Out of their interest, they would
certainly have sought out the information about the topic at hand by themselves.
They certainly need to be catered for, but not in way that excludes others.
This argument dissipates a common fallacy regarding
ticketing that says that charging is necessary in order to select who will get
to attend an event with a limited number of places. Organising such an
activity only for those who are interested enough to pay defeats the whole
purpose of science communication. There are ways to make sure that only a
certain number of people attend without discriminating against those who can't
afford it. For example, tickets could be given out on a first come first served basis.
A typical counterargument will say that at events like the
Cheltenham Science Festival there are sufficient free activities to ensure that
all get their share of science communication. That is the reply I got from them
when I expressed my discomfort about events that were charged for. My response
to this fallacy is a very simple question: are you happy that science
communication contributes to the discriminatory paradigm of first-class and
second-class citizens? If the answer is yes, then I guess there is not much we
can talk about...
Another common argument is the fallacy that science is
culture, and if people pay for theatre, movies or concerts, why should they not
pay for an event at a science festival. The fallacy lies in that the job of
actors, moviemakers and musicians is to perform in public, and their income
comes from the tickets sold. The scientists' job is to do research, and their
income comes from taxpayers and in some cases the revenue generated by their
products. To pay to listen to scientists communicating science would be the
same as paying for musicians talking about their music, or for listening to
actors giving interviews. So yes, science may be culture, but science
communication is not culture just as the making-of of a movie is not culture,
the movie is.
To make matters worse, an event like the Cheltenham Sience Festival
has various big sponsors, a large number of volunteers giving up their time to
help out, and exhibitors are charged to be present (which is an absurdity in
itself). So if the exhibitor is charged, and those attending the activity are
charged – who is making all that money? Venue hire, insurance and the like
certainly do not justify this level of income. I wonder what those volunteers
would think if the penny dropped and they realised that they are giving their
time for free for others to make a substantial profit out of it.
The icing of the cake comes when the event one has paid for
turns out to be a one hour-long advertisement. As much as I admire Jim
Al-Khalili and enjoy his outreach, when I attended a session entitled Quantum
Biology I found myself being sold a book and read out of it – with the
possibility of buying a signed copy included.
Another fallacious argument is that people do not value what
does not cost, and that charging for tickets is a way of making sure people
turn up. That people only value what they pay for is mainly true for material
objects, so people will take more care for things they have paid for or would
have to pay for if they break them. But is it less true for events – if they
made the effort of getting to the venue, or to pick up the free tickets beforehand,
they have shown interest already and invested their time, so it is very
unlikely that they will not turn up. And if they didn’t, then there would be many
others on site happy to take their place.
I may be asked whether I am implying that science books for example should be free, then. This can sound as a valid
objection to my argument, but again, a fallacy lurks behind it. Books are
written by authors and one pays for the book because
writing books is an activity whose product is what is paid for, assuming certain
quality. When a scientist writes a book they are acting as writers, and as such
they deserve payment just like any other writer does. If the book is badly
written, they won't make much profit and it will be entirely their fault. In
addition, books can be accessed free of charge in libraries, so the elitist element is no longer present, whereas a single live event
that is ticketed, once it is over, will only have been enjoyed by the
privileged few who could afford it.
Ouch! There goes mine (and Cheltenham Science Festival Director etc) jobs! In the same way that you're paying for a skill when writing a book or designing a museum, considerable skill and effort goes into a good event. Scientists can't put together a science festival - it takes professionals who need to get paid. And I'm sure I don't need to tell you how many times on a free event, totally sold out, less than 50% of the people will turn up on the night.
ReplyDeleteThanks for the comment. I clearly said early in the text that sci-comm professionals should be paid and they are definitely needed for an event like this. This is not the issue here.
DeleteAt a festival like Cheltenham, with sponsors, exhibitors that are being charged and volunteers contrbuting their time, I just don't belive the audience needs to be charged on top in order to cover costs. No way.
Regarding no shows, I rather have that than a full house of paying public, because this is just elitist.
This is a brilliant article and observation. We all strive for equality in education, and this strikes me as sad as the festival distinguished between the "haves" and the "have nots". Yes, we need differet business and funding models. Science is for ALL.
ReplyDelete